What are the factors that make a great website?
There is absolutely NOTHING that can make your organization more effective, more profitable for as little investment as a good website.
But what are the factors that make a good website? A lot of people think they know the answer, but there are a lot of websites out there that aren’t very effective - that don’t result in nearly as many sales as they should.
Some big companies have hired experts to study these issues, and they guard their findings like they were jewels in a safe. But we’ve cracked that safe and we can help you put this information to work for your business..
You’ve probably heard a lot about “search engine optimization”, or “SEO” for short. Search engine
optimization is the science of making your pages rank well in search engines for your valued keyword phrases. In other words SEO makes the difference between having your customers find your website or not find it.
But there are hidden pitfalls and so many companies fail by putting their main focus on search engine optimization. In fact, many times search engine optimization efforts actually result in a loss of business and we’ll explain. In this series, we’ll show you how to avoid these pitfalls, rank well and ensure your website’s success.
Many business people don’t put a lot of importance on aesthetics or how “pretty” their website looks – but they should. Studies have shown that most people decide within a fraction of second whether or not to investigate a website, based on its looks alone. Most of them don’t even realize they’re making these lightning-fast decisions based soley on how nice a web page looks, so it’s no surprise that business people often don’t put nearly enough importance on the aesthetics of their website. We'll show you how to have your choice from hundreds of great designs without spending a penny!
If you get past that fifty-millisecond first-impression, your website has about two seconds left to convince viewers that they’re in the right place. Two seconds! If you don’t grab their attention and pique their curiosity, most will be gone with a click of a mouse.
OK, your viewer has found your website and something has caught his attention. So far, so good. But beware – this attention can be fleeting. You’ve worked hard to get this far, but it is so easy to lose your viewers forever. Crucial marketing and communication theory concepts must be used to increase the “stickiness” of your website and ensure that visitors stay long enough to become customers. An effective call to action must be implemented to turn interested prospects into customers. If you overlook these concepts and leave the content up to your web guy, or employee who does not have specialized marketing and communication training, it’s sort of like shooting a target rifle that has no sights – you’re not likely to hit the bullseye!
Web designers and developers are often so Web savvy that they don’t even realize when a web page is causing your web visitors frustration, but a frustrated web visitor is not likely to become a customer.
EASE OF MAINTENANCE
If it takes a web tech to add, remove or update product information on your website, either you’re going to run up a lot of expenses, or your website will often be out of date with inaccurate information. Are either of these an acceptable option? The solution is to have a website that you or your employees can quickly and easily maintain with a minimum of training. Our maintenance article and video will show you how we can provide this solution.
You’ve got a good grasp on what your needs are today. But what will tomorrow bring? Will you need to add new sections, features and services to your website? How difficult will it be? What will it cost? How long will it take? This series will look into these questions and show how to have a website that can handle changes today will be able to be upgraded and redesigned with a minimum of effort and probably zero expense.
It happens. Sites get hacked into every day, and not just big company’s sites. All it takes is for some teenager to feel challenged, or maybe hired by a competitor. A few subtle changes can knock you out of the search engine lists or otherwise lose customers and you may not even discover the problem for months. A hacker might try to steal your customer information, maybe even credit card numbers. This article and video series will discuss these issues and show a simple and free solution for ongoing website security.
Video is absolutely the most effective marketing media known to man. But before now most small businesses had to choose between amateurish video commercials or prohibitively expensive ones. In this series, we’ll show you how to effectively use video on your website. We’ll give you some good ideas on how to hire an inexpensive, professional videographer and even how to do your own, if you must. (If you can’t wait for this article, and if you are in the region between Kansas City and Dallas or anywhere in the State of Oklahoma, contact OKVideoProductions.com.)
The secret to a successful website is combining the issues we’ve just outlined –
Search engine optimization, aesthetics, attention-grabbing, marketing concepts, user friendliness, maintainability, flexibility, security and multimedia.
If you know a web developer who can give you a great web design with attention-grabbing headlines and images, has studied communication theory and marketing, studied the concepts of web navigation ergonomics, can offer an easy to update and maintain website with security that has been worked on by hundreds of developers and tested on tens of thousands of websites AND is a multimedia and video professional, then you don’t need CompuSolver and Joomla.
We’ll be adding an article and video every week or two to cover the topics we’ve discussed here. If you plan on doing your own website or using a developer who is not on top of these topics, it is our hope that this series will go a long ways toward helping you build an effective, profitable website.