It happens all the time - a user will be trying to do business on a website and finally give up in frustration. That business loses another customer and never even learns about it, so it just keeps bleeding losses.
The big companies use focus-groups and numerous testers to ensure their website’s user-friendliness. Most small businesses just rely on their web professional – but that can be a big mistake because most web professionals are very Web-savvy and might not even realize when web pages are causing frustration for your website visitors because they don’t encounter any frustration.
We've all seen this even on websites of many huge corporations and banks, where every answer on a form requires a page refresh or there’s no way to correct an item without starting all over again, or having a page where visitors can’t figure out how to get back to a page they were on previously, inability to change cart contents and so forth.
The ways in which a website can be user-unfriendly are many and most business owners don’t even realize when their website has these problems, either because they themselves don’t go completely through the customer ordering and checkout process or because they are too web savvy or perhaps even the opposite.
By using a template that is developed by a professional team of developers and offered to the public – one that has hundreds of implementations and therefore has undergone a lot of testing, you are assured of at least a basic level of user friendliness, but even then you should test your site on a regular basis and ask friends and family to do the same. Ask your volunteer testers to be critical. You don’t want them afraid to hurt your feelings, if there’s negative news, you need to hear it.
It would be unusual to find a professional Joomla design template that wasn’t user-friendly, but if your design does need changing to make it more-so, you could have a web developer customize it. You or an employee could even install a brand new template design. If you feel this is beyond your skills or requires more time than available, CompuSolver or other web professional can generally setup a new Joomla design in a matter of minutes or at the most, a few hours – a fraction of the time it would take to change a non-Joomla website design.
At CompuSolver, we’ve studied design interfaces and user-friendliness and we try to stay current with design and interface trends, giving us information and experience that can help assure that your website will be user friendly and won’t lose customers due to user interface frustrations and poor application logic. By using Joomla, we also take advantage of the experience of hundreds of other web developers.
With CompuSolver and Joomla on your team, you’re headed to the Winner’s Circle!