Thanks to good search engine optimization, your visitor
has found your website. Because your web page looked so great, he or she spent
nearly two seconds deciding whether or not this page might hold what they are
looking for. Because your page was clean and polished, had attention-grabbing
headlines that complimented and played off the images on the page and promised to deliver information your web visitor is seeking, they have decided to actually read some of your content.
So far, so good. Now what? Are you going to talk about
your company, product or service? Good ad writers say that is a common
mistake. There’s a time and place to describe your product or service, but not
yet. Think about your website visitor. What issue or problem are they here to
solve? That’s what you want to talk about.
Not many people look for a mouse trap, unless they’re
having a problem with mice. People don’t buy mouse traps – they buy solutions.
If we were to boil down marketing concepts to just a couple of key issues they would be -
- help the customer see that they have a problem
- help the customer see that you hold the solution
- make the customer want to own that solution
- make them want it now
- effective call to action
If you talk about your visitor’s problem and how your
product or service is the right solution for them, you’re on the right path.
Of course, we don’t have time here to get into communication
theory and detailed marketing principles, but do understand that your web
pages’ effectiveness depends on those principles being properly applied.
Remember, you can't just take one of the issues we are discussing and build an effective website. It takes all of them. But how to write content that holds your visitors' interest, is presented in a manner consistent with effective marketing techniques AND worded in a way to ensure good search engine ranking?
If your business doesn't have at least one marketing
professional who is also knowledgeable in search engine optimization, to help with your website content, let CompuSolver help you build
a website that can reach your goals.
We are still working on this article / video series, and will likely be posting new articles and videos at the rate of two or three each month.
Check out the video links on the right side of our home page. You could add a great video to YOUR website for as little as one thousand dollars. That includes assistance with script and storyboard, the actual shooting session (half-day) with pro camera operator / director and all equipment and even editing and posting onto your website!
Check out OKVideoProductions.com for more details, and don't forget to keep checking back here for new articles and more video.