According to the report published in the journal Behaviour and Information Technology, website visitors made decisions regarding the aesthetics of a website in just a twentieth of a second!

Our own informal tests shows that viewers decide whether or not to linger on a site in just two seconds, based on that first impression and on whether or not the site has relevance to what they are seeking.

So what does all this mean for YOUR website?

1. Your website's aesthetics are vitally important. Even if your site has relevant information, visitors are not likely to stay long enough to even find out, if that first impression isn't a good one.
2. Visitors must be able to quickly ascertain that whatever they're looking for is here, especially for your home page, .
3. That information must be made visually pallatable.
4. Marketing issues must be taken into account, but boiled down for simplicity and speed of comprehension.
5. Your call to action must be clear.

Any web designer, fresh out of college could probably build an aesthetic website for your company. But with CompuSolver, you get the marketing know-how and experience that can make the difference between a pretty, but ineffective website and one that rings the cash register.

I'm sure you know plenty of businesses with nice-looking websites that are not exactly "profit machines". The owners of those businesses probably think that the potential of the Web is overblown hype, when the truth is that they are wasting opportunity with websites not optimized for marketing, search engines and user-friendliness.

Contact CompuSolver today and let's explore the opportunities that your website might be missing.

If you plan on doing your own website, or would just like more information, we recommend reading the series of articles in "Fundamentals of Effective Websites".