Keywords for Your Website
Planning Keywords for Your SEO
Several years ago, Google claimed they stopped using the keywords meta tag as a metric for their search algorithm.
But the Google algorithm is a bit like the McDonald’s “secret sauce”, nobody knows for sure just how much, if any, those keywords count for rankings. Besides, not all search engines claim to have stopped using keywords, so it certainly doesn’t hurt to put them in there, you’ve got to use keywords elsewhere anyway, but what keywords, and how many on which page(s)?
I can’t tell you how many times I’ve had clients tell me they’ve paid “big bucks” to “SEO Experts” to get their pages in the coveted top ten, only to be left disappointed on “page ten” instead of “number ten”. Among the other idiotic and totally amateur things I’ll find is that all pages are using the very same meta tags and the keywords meta tag is crammed with a couple dozen keywords. No! No! No! A thousand times “No”!
To some degree, the entirety of your website factors into your home page ranking. Other than that, each and every one of your website’s pages gets ranked separately, though under that home page “umbrella”. Search engines don’t like duplicate pages. When search engines don’t like things on one of your web pages, good things do not happen to that page!
Think Like Google!
Stop and think like a Google programmer coding for a search engine. Your code has to figure out what this website is all about, then decide what topic(s) each page covers and how well they cover it.
You’re code is going to look at a lot of things like, title tags, heading tags, density of the main words (keywords) within the content and quality of links pointing to the content. If, on top of that, it also looks at keywords meta tags, you can well imagine that having dozens of words in that tag will only dilute the impact of each. In fact, you may even code some logic that decides the page is trying to “spam” those keywords, and penalize the site for its efforts.
Tailor SEO to Your Business
When I work with a client, before I even look at his website, I prefer to learn about his or her business, their branding, their niche within their market, their customer prototype, their competition, their history and their goals.
A website is a tool to perform certain tasks geared to help that particular business reach their particular goals. Anyone who offers to build you a website and doesn’t first want to learn all about your business, doesn’t understand what you need that website to do, and so they are inherently incapable of building a website that can perform for you.
It’s a little like a contractor who’s going to acquire land and build a house for you, but doesn’t take the time to ask anything other than your budget. He won’t know how many bedrooms you need, whether you want a pool, whether you want a house built near the ocean, a lake or in the desert, etc. Your chances of liking that house are going to be slim.
Every Page Has a Job
Once I understand all the things I need to know about the business, I can work with the client to choose a design, and layout the framework for the website. Each and every page has a specific job to do. And that job ties the page to its keywords. Only those keywords that apply to that page will end up in its keyword meta tag. The top keyword will be worked into the page title and the main heading tag.
Then, that keyword will be carefully worked into the content so that it is repeated with the magic keyword density number (part of my “secret sauce“).