Website Pricing B.S.
Another in our “Fact Check” series fighting web development disinformation…
This week’s “villain” is Victor Thomas of ThomasDigital.com, for writing “Website Pricing Guide” – a disinformation article apparently intended to fool you into thinking you have to pay thousands of dollars to get a good website for your small business. I couldn’t find Victor’s name anywhere on his website, I had to check “WhoIs” to get it. So much for the ‘personal touch’!
Now, to be fair, Victor makes slick WordPress websites utilizing large professional photos and video – he knows web design. And he adds some extra web security elements too – most web designers don’t. It’s his article on how much you should expect to pay for a good website that I’m objecting to.
To sum up Victor’s “Website Pricing Guide” article, you have to pay at least $2,500 and preferably much more to get a decent website for your small business. Let’s see if he’s right, or if he’s full of it…
Calculating Website Cost
Now, I build WordPress websites too, and they generally take me three days to build the average ten page website – that includes having to answer the phone and reply to emails, from time to time.
Say I want to earn $1200 – $1500/week. I need to charge at least $500 per website. I also earn money on hosting fees, regular SEO and marketing work and web security, so those fill the gap.
If I charged $2500 per website and if it took an entire three days for each website, I’d earn $5,000 a week, plus my other services. Not bad! Problem is, I don’t know of any web developers making anywhere near that kind of money. (But we wish!)
Websites Cost More Because…???
Why would anyone pay Mr. Thomas $2,500+ for a $500 website? Experience? Know-how? Or just BS?
Seriously, how can Mr. Thomas justify charging people 5 times more what most of us charge?
Sure, if you want a nice, big eCommerce website done properly, we’re talking $800 or more. If you want a special application written, say a custom plugin – you might pay several hundred to a thousand for that. If you want a custom cloud application that you can totally run your business on, now we’re talking $2,500 to $10,000 or perhaps even more.
But a website? No way! If anyone tells you the average small business website should cost more than $1000 or $1500 for a big online store – , talk to me before you part with your hard-earned money! My prices are about half those and my experience and training is equal to or greater than most.